UX RESEARCH JOURNEY

Define & Ideate
In this process we discuss with the business team to get the context of the problem. The business team provides a brief document regarding the initial hypothesis of the problem.After getting the brief, the product designer team conducted a discussion followed by research to define the problem statement so that later in the ideate phase they could find an initial solution that could answer the problem.

Research
In the next stage, we conducted research on several client companies that use RGFB products. In addition, we also do benchmarking with competitor analysis

Analyze
At this stage we conduct an in-depth analysis of competitors who have previously conducted research. At this stage we also collect insights that can be used as points for solutions

Design
With the insight that has been obtained, we implement it into a design

Presents
The last stage is testing and presenting to the business team and stakeholders with the design solutions that have been made. The goal is to find out whether the solutions that have been designed can answer the existing problems

MY CONTRIBUTION

In this project I am involved in collaboration on end-to-end process. Execute content briefs that have been prepared by the Business Team. My roles & responsibilities : User Research & Analysis, User Flow, Complete the wireframe, Documentation, Prepare for assets, Knowledge transfer for the visual approach to UI design.

CONCLUSION & REFLECTION

This has been one of the best work experiences I have had involved in an important project in making a landing page from scratch at one of the big startups in Indonesia.Experience in presenting to stakeholders such as business managers is also a part of my personal development in communication and presenting skills.