Dearflow AI
Dearflow is a next-gen AI assistant built to help busy professionals regain focus in a world full of noise. It connects to your email and calendar, learns your behavior, and takes smart, proactive actions from drafting replies to organizing your day.
Dearflow AI
Web Design, UX Design, Branding
Year: 2025
Challange
The modern professional spends countless hours managing emails, scheduling meetings, and switching between tools. Most productivity apps only react, they wait for users to act first. Dearflow’s founders wanted to reimagine what an assistant could be: one that anticipates, simplifies, and brings calm to daily workflows.
The challenge for us was to translate this intelligent system into a brand that feels trustworthy, mindful, and emotionally grounded. The product was complex, but the brand needed to feel effortless.
Solution
The modern professional spends countless hours managing emails, scheduling meetings, and switching between tools. Most productivity apps only react, they wait for users to act first. Dearflow’s founders wanted to reimagine what an assistant could be: one that anticipates, simplifies, and brings calm to daily workflows.
The challenge for us was to translate this intelligent system into a brand that feels trustworthy, mindful, and emotionally grounded. The product was complex, but the brand needed to feel effortless.
Result
The identity system was built to scale from Flora, the AI character that represents personality, to every touchpoint including product UI, landing page, and investor decks. The website was designed as a quiet yet intelligent space, guiding visitors through Dearflow’s story: an assistant that acts before you ask.
Beyond design, we helped define Dearflow’s tone of voice, mindful, empathetic, and confident. Every line, from the website hero copy to in-app microcopy, was shaped to sound human, not machine.
Our partnership continues as the brand evolves, helping Dearflow stay consistent across new touchpoints,from its Product Hunt launch to future experiences.
